What makes a site technically perfect? Well, there are enough things that play a role in this. Some people say that technical SEO is dead or that it’s cosmetic at best. However, it was brought back to life with great examples of SEO techniques that generated a significant increase in traffic and Google search ranking.
However, the problem may lie in the definition of the technical term SEO. Whatever the definition, it is hoped that everyone will agree that the technical SEO is necessary as a basis for the ranking of the best search engines.
Below are the seven tips to improve Google search ranking
1) Indexing Check:
Start by checking how many of sites links are indexed in the major search engines. Download an app like Websites Auditor or simply enter site: domain.com in the search engine to see just how many pages come up when the site is searched.
In a perfect world, this number would be mostly proportional to the number of pages on site, minus of course, the ones that don’t want to be indexed in the first place. If this gap is too large, then disallowed pages shall be reviewed.
2) Be Sure Important Resources are Capable of Being Crawled:
It will be tempted to use robots.txt to check site’s crawl-ability. Often, however, it is just as inaccurate as it is simple. Robots.txt is just one way to restrict the indexing of site pages, so that will help an SEO crawler to do the job.
Remember, Google can now render pages like modern browsers. For this reason, it is important that not all site pages but all kinds of different resources can be crawled. If CSS files are not opened for indexing, Google will not see the pages as they should appear. They will look the other way and it is ultimately a user interface disaster.
Similarly, if JS cannot be crawled, Google does not index any of the site dynamically generated content.
3) Optimize Crawl Budget:
Crawl budget is the number of pages on a site that search engines will crawl over a given time. Google Search Console will give a good idea as to what crawl budget is.
Unfortunately, Google doesn’t give each page in the crawl stats. For that, a specialized tool to look in the server logs is needed.
Once it is figured out what crawl budget is, no doubt in figuring out how to increase it. There isn’t one set way that’s been found, but SEOs think it has to do somewhat with internal links to a page and backlinks to it from other sites.
One way to increase the crawl budget is to get rid of duplicate pages. Canonical URLs won’t help you here–the search engines will still hit on the duplicate content no matter what.
Another way is to prevent the indexation of pages that don’t have any SEO value. Terms and conditions, privacy policies, and the like are all good candidates for a Disallow rule within robots.txt.
Other ways to increase crawl budget are to fix broken links and keep sitemap up to date and ready for Google search ranking.
4) Audit Internal Links:
A simple, easy and best way to navigate site is to get great user interface and positive “crawlability”. Internal linking also helps to spread Google search ranking power around pages more effectively.
During auditing, be sure to check out click depth Maintain the structure of the superficial site so that the most important pages are nothing more than clicking.
Check for broken links. These confuse readers while at the same time devouring pages’ ranking power. Most of the SEO crawlers will show site’s broken links, but it can be pretty tricky (and time-consuming) to find all of them.
Keep an eye on redirected links. Even if the visitor does eventually find the right page, too many redirects will negatively affect crawl budget and load time.
Finally, look for orphan pages. These are pages that aren’t linked to within the site, which makes them hard for customers and Google to find them.
5) Review the Sitemap:
Sitemaps are very important. What they do is to actually tell search engines about the site structure and then let them discover brand new content much faster. Check the site for freshness every time and be prepared for Google search ranking.
Also look for cleanness. Keep the sitemap free from garbage; else the sitemap is ignored by Google completely. Remember to check regularly the sitemap for errors in the Google Search Console.
Also, check for size. Maintain the sitemap that crawls to well under 50,000 URLs as that’s Google’s limit. Plus, any more than that can take the focus away from the important pages.
6) Test and Improve Page Speed:
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Moreover, a slow loading page means that search engines can crawl very lesser pages using within the distributed crawl budget, and this possibly will negatively influence your indexation.
Page speed is actually Google’s ranking signal. Go forward and test the load time of the pages with Google’s Page Speed Insights tool.
It can take a while to manually enter all of the URLs to check for speed, in that case, use Website Auditor for that task.
If the page doesn’t pass, Google will provide you with documentation on how to get there with a couple of changes.
7) Being Mobile Friendly:
First of all pages’ mobile friendliness is to be tested by using Google’s Mobile Friendly Tool.
Run complete audits of your mobile site, same as the desktop version. Be more likely to use a business user agent as good as robots.txt inside the search engine optimization crawler.
Google and Bing search engines have both pronounced that they have altered their Search Ranking Algorithm by increasing the rankings of all the Mobile-Friendly websites. These kinds of alterations have acquired the place because these two search engines report consuming more mobile searches than the desktop searches. Bing has gone an extra step to ensure that the search is user-friendly by indicating if the search result is in fact Mobile-Friendly.
Responsive websites are typically favored because they respond based on the device where they are being viewed. These types of websites are best for sites with a lot of mobile traffic and a lot of content. Modifications that are normal when these websites are seen on mobile devices include:
- Many columns will become one
- Website content and the images may be separated to make the appearance simpler
- The navigation menu will be condensed
Therefore, the responsive websites once developed, they are very easy to keep up and are capable to regulate themselves to any resolution adjusting to the desktop, mobile, tablets, and Google search ranking.